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Consumerism

Apple Is Now a More Valuable Brand Than Coca-Cola

In what could be seen as a defining moment for tech, Apple has surpassed Coca-Cola to become the most valuable brand on the planet.Read more…

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When You Should (And Shouldn’t) Buy AppleCare

If you’re making an investment in an Apple product, whether it’s a new machine or a permanently on-sale refurb, you want to protect it. At the same time, spending a few hundred more on AppleCar…

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How Do You Sell Apple Stuff in China? Luxury, Luxury, Luxury.

China is, on paper, a communist society. China is, in practice, a society of aspirational consumption, conspicuous consumerism, and a gaudy upper class. So how does Apple, with hippy roots, ta…

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