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Mcsweeneys

What It’s Like to Work the Apple Store Front Lines on iPhone Day

What, if anything, would you stand in line for all night? Front row tickets to your favorite band? A cameo on your favorite show? A spot for your child in that better school?Read more…

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Retail Therapy: Inside the Apple Store

An Apple employee is never supposed to point when giving directions in their store. For example, when asked where the iPhone cases are sold, a specialist should either gesture with an open hand or, preferably, walk the customer to the proper location….

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Something Is Wrong With My iPad: I Still Hate My Life

I hope you Apple Geniuses are up to snuff because I’m pretty sure my iPad’s busted. No matter how much I use it to check email, surf the web, or tag photos on Facebook, I’m still gnawed at by a…

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