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Genius Bar

What It’s Like to Work the Apple Store Front Lines on iPhone Day

What, if anything, would you stand in line for all night? Front row tickets to your favorite band? A cameo on your favorite show? A spot for your child in that better school?Read more…

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Retail Therapy: Inside the Apple Store

An Apple employee is never supposed to point when giving directions in their store. For example, when asked where the iPhone cases are sold, a specialist should either gesture with an open hand or, preferably, walk the customer to the proper location….

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Chinese Scalpers Created a Black Market for Genius Bar Appointments

The Apple Store is a hectic place in China, so hectic that if you try to go in for a repair without an appointment, you can expect to wait all day. No big deal. This is what the black market for Genius Bar appointments is for.Read more…

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Apple Asks You To Reset Your iPhone Before Hitting the Genius Bar

There must be an enormous amount of iPhone-related idiocy showing up at the Genius Bar because now before Apple will allow you to make a reservation, the company prompts you to kindly reset you…

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Apple Will Replace Your Broken iPhone 4 with an iPhone 4S

If you bring your broken black iPhone 4 to the Apple Store, you might get a fresh iPhone 4S as your replacement phone. What?! Yep, because of supply constraints, many Apple Stores don’t have an…

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Apple Might Replace Your Broken iPhone 4 with an iPhone 4S

If you bring your broken black iPhone 4 to the Apple Store, you might get a fresh iPhone 4S as your replacement phone. What?! Yep, because of supply constraints, many Apple Stores don’t have an…

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Real Apple Store Fixes Fake MacBook Air

What happens when you’re in China and your MacBook Air knockoff breaks down? You bring it to the Genius Bar of an Apple Store, of course. And what’ll they do? They’ll fix it out of the kindne…

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Apple to Replace Peeling Macbook Butts

If your plastic unibody Macbook is having peeling rubber butt issues, you aren’t alone. Apple’s now actually fixing the problem for free—either through the Genius bar or a DIY kit. They’ll even refund any money you’ve spen…

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